Brand Identity & Name Creation
Your Brand’s Precious Assets
Having the right brand name for your brand, products or services is critical to the growth of your venture. The right brand identity, logo mark, colours, and typography set your business apart from the competition. Our brand identity package includes everything you need to strive. Your first impression is always important. Explore our brand identity portfolio to see examples of our work. Let us impress you with creativity and innovation.
Integrated Branding & Marketing
20 Years of Delivering Measurable Results to Our Clients
In today’s hyper-competitive marketplace, integrating branding into the overall marketing is the key to the success of any company, product, or service. The benefits are better time and cost efficiencies, additional cost savings with advertising and marketing budget, enhanced team collaboration and motivation, improved sales and marketing alignment, unified brand communications, more powerful marketing tools, increased brand impact, better customer service, and broader brand awareness. Let our proven process positively impact your bottom line with measurable results.
Website – Online Experience
Strategy, Concept, UI, UX, Design & Programming
There is a big difference between putting up a website that looks pretty and building an online experience that delivers results. Our CMS web solutions (Joomla & Wordpress) are strategically designed to attract visitors, generate interest, educate, create leads, and finally convert those leads into customers with built-in sales funnels. Your web presence is the hub for all your marketing and branding initiatives. We can build you a customized CMS Online Experience (website solution) that creates a unique online experience. Tell us your goals and objectives, and we’ll develop a cost-effective solution to get you there.
Lead Generation & Prospecting
Grow Your Business With Confidence
Every business needs new leads, but many companies don’t even have a lead generation strategy. Still, others can generate leads, but can’t convert them easily to customers. We develop appropriate communications based on your unique value proposition. Our system-based holistic process included strategy, content, sales funnels, automation, implementation, optimization for maximum effectiveness. Let us show you how.
Search Engine Marketing & Optimization
SEO & SEM Must Be Part Of Your Growth Strategy
Website visibility and high ranking on keyword searches are the first steps to lead generation. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are key components of our digital marketing strategy. Optimizing your content using relevant and best-performing keywords will help your website to rank high in Google, Bing & Yahoo… and attract more website visitors. We can help your website perform better with an affordable, cost-effective, monthly SEO and SEM program.
Reach Your Audience with Precision
Digital marketing and pay-per-click (PPC) search marketing on Google & Bing, Facebook, Instagram, Twitter, and LinkedIn are cost-effective ways to promote your brand and reach your target audience with a small budget. We can provide you with a complete package that saves you time and money, increases effectiveness, and generates more qualified leads and sales. Based on your goals, we research, create campaigns, build sales funnels, optimize campaigns, & measure results.
Content Marketing & Distribution
We Take Content Creation Seriously
Your content can make or break your sales results. Fluff content will not necessarily convince people to buy. It is a fine art to write “smart content”… content that ranks high on search engines, but is also written in a way that resonates with prospects, is easy to understand, educates, and provides a no-risk call-to-action element… that encourages the prospect to take the next step in the buying process. We write well-engineered content for websites, brochures, blogs, landing pages, video scripts, presentations, guides, advertising materials that communicate your value proposition efficiently and effectively to make the sale.
Video Production Services
Script, Storyboard, Field Production & Post-Production Simplified
Video marketing is an essential component of brand communications today. Various kinds of videos serve different purposes… such as selling (infomercial videos, promotional videos), marketing (corporate videos, viral videos), customer service & (educational videos, training videos). Successful videos are the result of choosing and integrating the right components – authentic content, a convincing script/storyline, a trustworthy presenter/voiceover, a creative director, beautiful cinematography, and impactful & post-production editing… all targeted to the right audience.
Social Media Marketing
Strategy, Content, Training & Management
Social Media marketing is a must for every business. Many businesses fail to exploit this valuable marketing tool properly, because they don’t have a strategy, use the wrong platform with bad content. To be truly effective, your social media strategy must be integrated into your overall marketing strategy to share content and provide unified communications. We can provide you a customized social media branding & marketing package including training & best practices.
Founder | Brand Strategist
"My promise is to make a significant and measurable positive impact to your brand… everything from brand strategy, brand experience, positioning, identity, unique value proposition, to performance and most importantly growth."
Get to know us better.
WHO WE ARE
We are an experienced multidisciplinary branding, marketing and advertising company based in Toronto and founded in 1997.
WHAT WE DO
We create integrated branding strategies, position brands, produce and develop the right tactics and tools to build strong and profitable brands. We provide turn-key solutions with full life cycle support to our clients to meet all their goals and objectives.
HOW WE DO IT
We create or enhance strategies, brands, UVPs [unique value propositions], products, communications, tools, tactics, systems, and company cultures to acquire customers and support growth.
HOW WE ARE DIFFERENT
We focus on generating measurable results, way past brand awareness. Each team member has multidisciplinary skill sets in order to achieve more effective branding and marketing solutions, in shorter time frames, and at lower cost. We integrate our solutions into client culture to ensure success.
OUR HOLISTIC APPROACH
Our approach is unique. It’s systems-based for scalability and holistic in nature to incorporate all the components that could affect a successful outcome. Our solutions incorporate a number of unique business and marketing concepts such as Exponential Growth Thinking, Integrative Thinking, Value Proposition Mapping, Company Value Discipline Positioning, 80/20 Optimization Thinking, and Developing Your Why [Purpose, Cause, and Belief].
HELP YOUR BUSINESS GROW
Are you serious about growing your business? We are here to help. Let’s get started.