We are an experienced multidisciplinary branding, marketing and advertising company based in Toronto founded in 1997. We help small and medium size companies with integrated branding strategies, produce right tactics and tools to build strong brands. We provide turn-key solutions with full life cycle support to our clients to meet all their goals and objectives.
Branding is one of those ubiquitous terms that is often misunderstood. Simply put, branding relates to the company's idea or image of their products or services that consumers connect with. When successfully done, branding can build recognition of a company’s products or services among consumers to ultimately cultivate a strong reputation, which can result in repeat business and greater revenue.
The following are five common misconceptions regarding branding:
The foundation of any successful branding strategy is the brand architecture, that is, the foundation for all the key components of your brand. Ultimately, a comprehensive brand architecture should align your brand’s personality traits, processes, goals, story, and visual and operational requirements into one unified structure.
Consider brand architecture as a manufacturing facility with different departments, each designed to fulfill a specific task of the overall manufacturing cycle. Once a department completes a task, it moves on to the next department, and so on. This continues until all tasks are completed to create final product. In order to complete each step and eventually achieve the final goal, the entire cycle must be managed and refined on an ongoing basis.
Content marketing and digital advertising is the way to go for 2017. Both tactics help your brand perform better and reach the right audience. Let us show you how it can benefit your brand in short term and long term.
When it comes to marketing and branding, the integration is the key to make your business successful. Our holistic approach helps our clients not only save money and time but also bring them efficiency throughout the whole process.